The Venice Farmers’ Market FAQs


Where is the market located?

The Venice Farmers Market (VFM) is located in front of Venice City Hall on West Venice Ave., North and South at 401 W Venice Ave, Venice, FL 34285.

Are dogs allowed at the market?

Well-mannered dogs on leashes that are less than six feet are welcome at the market. The market team will provide water bowls located throughout the market. As a safety measure, the market team’s policy is that dogs must remain leashed at all times.

Are restrooms available?

There are public restrooms located at the tennis courts.within a 1-3 minute walk from the market footprint. The walkway between the courts lead to the restrooms.

Is there WiFi available?

Public WiFi is not available at the market.

What are the hours of the market?

Summer hours | Saturdays 8:00 am – 12:00 pm/noon April through September
Winter hours | Saturdays 8:00 am – 1:00 pm October through March

Where do I park?

Public street parking is available surrounding the market and general parking is located at the Venice City Hall. Please adhere to parking hours/meters per city guidelines.

Do all vendors take credit/debit cards/apple pay?

Not all vendors accept cards and there are no ATMs available within the market footprint. Some vendors at the market such as produce and ‘Pickles & Olives’ only accept cash.

How do I apply to be a vendor at the market?

Apply with our online application located on our website home page, under the VENDOR tab called BECOME A VENDOR.

How long until I hear back on my application?

Applications will be reviewed within two to four weeks of submission. Please expect that the total onboarding time will be a minimum of one to two weeks before you will start at the market. For general questions, please email

What is the required Business Tax Receipt?

This is a receipt from the City of Venice stating you have paid for the annual $50 fee to be a vendor at the market. This must be completed before you can attend your first market. This is handled directly with the City of Venice at City Hall and is updated annually with the City of Venice. For application, visit:

All necessary forms and applications can be obtained by contacting 941-882-7444 or via email or

I am a nonprofit, am I able to have a booth?

Yes, nonprofits apply using the vendor application and select nonprofit. Non-profit booths are complimentary. All participants must provide their own set up (tent, table, chairs, tent weights, etc.). The Venice Farmers Market will allow up to two nonprofits per market on, but cannot be on a repeating basis.

I am a commercial business/for profit, am I able to have a booth?

Yes, this is a commercial booth and you can apply using the vendor application and select the commercial booth option. Commercial booths are $200 per Saturday. All participants must provide their own set up (tent, table, chairs, tent weights, etc.). The Venice Farmers Market will allow up to three commercial booths per market.

Venice Farmers Market Announces Independent Jones as New Market Manager

Independent Jones Market Managers


Venice Farmers Market Announces Independent Jones as New Market Manager

Bradenton, Florida – On May 26, 2022, the City of Venice awarded Independent Jones with a one-year license agreement, renewable annually, as the new Market Manager for the Venice Farmers Market. The Venice Farmers Market operates year-round, Saturday mornings, April – September, 8:00 a.m. to 12:00 p.m. and October – March 8:00 a.m. to 1:00 p.m., at Venice City Hall located at 401 West Venice Avenue, Venice, Florida 34285.

Vendors at the market offer an array of fresh baked goods, wild-caught seafood, Florida-grown produce, boutique cheeses, locally roasted coffee, handcrafted soaps, and fresh-cut flowers. While supporting local vendors, guests can enjoy music and art from the community, coordinated by Independent Jones.

Venice Farmers Market, Current Market Manager, Lee Perron, shared, “After five years managing the Venice Farmers Market on behalf of the Friends of Sarasota County Parks, I plan to retire and spend time traveling.

Finding a replacement that best met the needs of the City was no easy task, but the voting committee felt confident that Independent Jones was the right team for the job. I know I will be leaving the Venice Farmers Market in good and safe hands.” City of Venice, Special Events & Marketing Coordinator, Carly Roderick, stated, “I can’t wait to see what our partnership and collaborative efforts will become with Independent Jones, the City of Venice, and the Farmers Market! We are excited to be able to include more community partners and grow our market during the upcoming season.”

Independent Jones has collaborated with local farms like Honeyside Farm, Frog Song Farm, and Geraldson Community Farm, numerous nonprofits including Realize Bradenton, The Manatee Performing Arts Center, merchant associations, master-planned communities like Schroeder-Manatee Ranch, and local bands. Within the region Independent Jones has coordinated various markets in Manatee and Sarasota Counties including, The Farmers Market at Lakewood Ranch, Bradenton Public Market, Rosemary Night Market, Sarasota Farmers Market (Interim Market Manager), and now The Venice Farmers Market.

Independent Jones, Chief Executive Officer & Owner, Morgan Bettes, stated, “Independent Jones will officially take over operations of the Venice Farmers Market on Saturday, July 2, 2022, and we can’t wait to be able to build upon the success and support that the local community has shown so far. We have plans to further the development and community collaboration by giving back and partnering with more local nonprofits in the region.”

Independent Jones, Chief Events Officer & Partner, Antonio Hernandez, added, “As a North Port native and residing in Venice for the past two years, the Venice Farmers Market has been a community staple! I am excited to be able to support the growth and future of the market for vendors and patrons. As a partner in Independent Jones, we value giving back to our community and providing the support they need to be as successful as possible – from our local farmers, artists, musicians, and nonprofits.”

Visit the Market | Venice City Hall located at 401 West Venice Avenue, Venice, Florida 34285

Market Hours | Saturday mornings year-round

  • April – September | 8:00 a.m. to 12:00 p.m.
  • October – March | 8:00 a.m. to 1:00 p.m.

Become a Vendor |

Social Media |

Follow Independent Jones on Eventbrite for the latest events |


About Independent Jones |

Independent Jones is a privately-owned, premier events and entertainment company pushing the envelope

and the standard of community events along the Gulf Coast of Florida.

About Venice Farmers Market |

The Venice Farmers Market’s mission is to promote local Florida growers and agriculturally related products

focusing on four core values of nutritional health, education, sustainability, and a sense of community.


Kristina Sparacino